July 2021 Social Media Platform Updates

What exciting and useful new features have the top social media platforms added this month? We're taking a look at July's updates.

Thursday 28th July 2021


We’re approaching the end of June and it’s time to recap the top new features released by our favourite social media platforms this month. For both casual and business users we’ve seen plenty of great updates to improve and enhance your experience online, so read on to discover how to make the most of them.


TikTok Resumes

Following in Facebook’s steps and becoming the next social media platform to branch out into the recruitment sector, TikTok launched a brand new Resumes feature for users in the US which enables people to post personal job pitches for both entry-level and experienced positions via video clips. Nick Tran, the app’s Global Head of Marketing, explained: “We’re humbled to be able to partner with some of the world’s most admired and emerging brands as we pilot a new way for job seekers to showcase their experiences and skillsets in creative and authentic ways.” We’re looking forward to seeing if a similar CVs tool gets introduced here in the UK!


YouTube Shorts

As part of its ongoing efforts to join TikTok on the vertical short-form video bandwagon, this month YouTube rolled out its Shorts feature to all users after a period of beta testing within select groups. Chris Jaffe, the platform’s VP of Product Management, described the tool as “a video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones”, claiming it will allow people to “be entertained and informed by bite-sized content in the spare minutes of the day.”


Reply Controls on Twitter

In August last year, Twitter released a set of reply control options, letting users govern who can respond to their Tweets in order to minimise hate, negativity and spam. The options are: ‘Everyone’, ‘People you follow’ or ‘Only people you mention’. Until now, these controls were only available within the Tweet composer, but the platform has noted that sometimes people want to update their audience in retrospect; for example if an unintended argument begins between users in the replies. That’s why the tool has now been updated to permit users to edit who can comment even after a Tweet has been posted.


Messenger Soundmojis

World Emoji Day was held on 17th July and Messenger aptly announced the arrival of Soundmojis, emojis that play short audio clips such as clapping, crickets, drumrolls and evil laughter. The platform says it will be launching an entire Soundmoji library for users to choose from, which will be updated regularly with new sound effects and famous sound bites, providing another interactive element for messaging.


Longer Instagram Reels

Most likely due to TikTok now allowing videos up to 3 minutes in length and YouTube Shorts being up to 60 seconds long, Instagram announced that the length limit of Reels is being extended from 30 to 60 seconds. This update interestingly blurs the lines a little between Reels and Instagram’s other video tools, such as regular feed videos which can be up to 60 seconds; Stories, which can include 15 second clips; and IGTV, where videos can be up to an hour long if uploaded via the desktop client.


Shoppable Pinterest Idea Pins

To help creators further monetise their on-platform presence and allow brands to promote their products via influencer partnerships, Pinterest has released Product Tags for Idea Pins, its Stories replica, which let users label specific items within their clips through the platform’s Shopify integration. Describing itself as a “massive catalog”, Pinterest found that people are 89% more likely to exhibit shopping intent on products tagged in Idea Pins than on standalone Product Pins.


‘My Places’ on Snapchat

Snapchat isn’t a platform we talk about much here on the blog, but a recent update to its Snap Map feature looks like it could bring benefits for businesses. With the new tool, called My Places, users can now discover more than 30 million restaurants, stores and parks, log their favourite local spots and even find personalised recommendations informed by their friends and the global Snapchat community. While the map doesn’t provide directions to locations like its peers Google Maps and Apple Maps, its algorithm focuses more on togetherness and advocacy, showing users which places their friends and other Snapchatters have visited and enjoyed. In fact, 44% of Snapchatters turn to the Snap Map to find places around them that they’re interested in. Want to promote your business on the platform? If it’s not already showing up through the app’s MapBox integration, you can request for it to be added as a Place Listing.



Have you or your business got stuck into any new features across social media this month? If you’ve found an innovative way to create content, a better method of interacting with your audience or simply a fun source of entertainment, tweet us @3sixfivepro and let us know.

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