encouraging community growth with effective, engaging content
It’s tough and time consuming to build a loyal, active audience online for your business. Not every company has the time to create quality, consistent content across social media platforms like Facebook, Twitter and Google, and as a result community growth can suffer. Here’s how, using our Social Media Management services, we helped Lucinda Ellery dramatically increase their brand awareness.
building brand awareness across social media platforms
Lucinda Ellery were aware that they were not engaging with their audiences enough on their social media platforms, resulting in a lack of growth and community feel among the business pages.
crafting tailored, brand loyal content consistently
We introduced a tailored, bespoke marketing strategy to Lucinda Ellery that met their KPIs and social media goals. Creating social media ads to target potential and new customers to the page and build awareness as well as posting factual, unique content to keep current users engaged. We introduced a monthly blog post that would also help drive traffic to the website as well as providing further information about the brand to its customers. Managing two brand pages for the client meant we had some freedom to engage with a wider audience. Making sure our interactions were informative as well as being factually correct for a client like this was also important, in depth training was provided to ensure this would be the case.
generating 1,500 average monthly engagements
Since working with Lucinda Ellery, engagement on their social pages has dramatically increased through the use of Facebook adverts, relevant content and great interactions being made across both pages with a monthly average of around 1,500 engagements being generated. With regular contact with the client we are able to influence the social activity and provide solutions to any objectives set out. Creating content for Facebook, Twitter and a monthly blog meant we could keep audiences engaged on a regular basis, creating a brand community and being there from a customer service point of view. Page likes have seen a huge growth and the client has seen a large amount of customer referrals through their social channels with a peak of 571 fans per month and 350 unique responses per month. Overall they are thoroughly impressed with the service provided to them.