Wicked Wolf Gin

The Client

Wicked Wolf Gin is a local, award winning, premium gin brand. Approached by many large retailers, Wicked Wolf Gin’s ethos has been to remain a craft gin company that produces a high quality spirit using 11 botanicals all locally sourced in small batches.

For the owners of Wicked Wolf, who are involved in every step of their product creation, social media became increasingly difficult to focus on as the business grew.

The Brief

With a small, in-house team, Wicked Wolf needed 3sixfive to assist in handling incoming comments and messages, including orders, to ensure customers received a fast response and were aided in their purchasing journey; helping to advise on the best product based on their preference, or to answer queries before committing to a sale.

Content and branded imagery was also important to Wicked Wolf Gin as they wanted their products to be well marketed, have relevant content shared alongside their brands ethos, as well as a comprehensive paid strategy nationwide to help grow the existing fanbase and maintain brand loyalty with the existing community.

The Brief

With a small, in-house team, Wicked Wolf needed 3sixfive to assist in handling incoming comments and messages, including orders, to ensure customers received a fast response and were aided in their purchasing journey; helping to advise on the best product based on their preference, or to answer queries before committing to a sale.

Content and branded imagery was also important to Wicked Wolf Gin as they wanted their products to be well marketed, have relevant content shared alongside their brands ethos, as well as a comprehensive paid strategy nationwide to help grow the existing fanbase and maintain brand loyalty with the existing community.

The Strategy

Working closely with their assigned Relationship Manager, a full Social Media Management strategy was implemented to help them reach beyond their KPIs and social media goals.

This included an inventive content schedule for Facebook and Twitter, where our content creators would create innovative content tailored to reflect their brand voice and USP’s. Liaising closely with our design team, all imagery was professionally branded to attract and engage fans online. Creating content and designed assets as an extension of our clients team, allows us to improve their brand awareness, providing an engaging presence that customers want to interact with.

Paid advertising across Facebook was a key element of the strategy for increasing the fanbase of Wicked Wolf Gin

By learning what loyal fans locally loved about the product, we were able to build custom audiences that were UK-wide based on these attributes and demographics. These adverts resulted in dramatically increased reach, engagement and ROI for the client, with many new customers remaining loyal fans.

Our Community Management team worked in synergy with the content schedule, ensuring organic conversations flowed effortlessly to accompany the call to action and customer questions and queries were resolved swiftly.

The team were able to work with existing processes with Wicked Wolf Gin to ensure orders were taken promptly and efficiently, providing customers with a rapid sales journey that was often complimented.

The Results

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Since working with Wicked Wolf, we have dramatically enhanced their brand awareness and their online presence. We generate, on average, 4,500 engagements per month across their social media pages through the use of frequent, quality content and Facebook adverts.

Brand fans have seen a huge growth, increasing by around 650 per month. We successfully met Wicked Wolf’s KPIs through our Social Media Management strategy and overall, they are thoroughly impressed with the service provided to them.

Since working with Wicked Wolf, we have dramatically enhanced their brand awareness and their online presence. We generate, on average, 4,500 engagements per month across their social media pages through the use of frequent, quality content and Facebook adverts.

Brand fans have seen a huge growth, increasing by around 650 per month. We successfully met Wicked Wolf’s KPIs through our Social Media Management strategy and overall, they are thoroughly impressed with the service provided to them.

“3sixfive's creativity and industry experience sets them apart. They’re a hard-working, professional, and flexible team that can truly connect customers with a brand. They’re responsive and flexible, their work has contributed to a significant growth in our follows and fans on Facebook and Twitter and running our competitions. Constantly planning and researching ahead, to keep our fans/followers engaged with relevant and interesting content”

Social Media Management for Your Business

Creating a comprehensive strategy that links all elements of Social Media Marketing can be a daunting task and can be even more difficult for small businesses with a large ambition - that’s not to say it’s unachievable. Our bespoke packages can be tailored with your KPIs in mind. To discuss your social media goals, get in touch with us.

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