Social media has become the new word of mouth and viral incidents can have a devastating impact on your business. From food poisoning claims and dissatisfying guest experiences to unhappy former employees or delivery issues, negativity can reach your social pages at any time, potentially gaining traction and damaging your brand’s reputation in the blink of an eye.
Operating from 8am-10pm, 365 days per year, we’re always on hand to intervene at the earliest stages of a PR crisis. As soon as an issue comes to our attention, we’ll react quickly, making you aware of the problem straight away. We’ll devise a plan to minimise the damage, such as sharing talk lines and statements or conducting hourly reports to thoroughly monitor the situation outside of your team’s normal office hours. Using our social listening service, we can also monitor any untagged social media mentions and identify issues before they reach your page directly.