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The Client

Holidaycottages.co.uk are one of the UK’s largest accommodation providers with over 7,500 cottages across the UK. 3sixfive began working with Holiday Cottages in 2019, providing Community Management to all of their social channels.

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The Brief

At the start of the partnership, 3sixfive were tasked with not only providing customer service on social, but also using conversations to drive revenue. The brand was interested in the potential of generating revenue from the abundance of comments and interest they see on their social media profiles.

 
 

The Strategy

The strategy for Holiday Cottages was simple: deliver Community Management but also install a sales aspect, most notably educating the team in identifying buyer signals. A tracking system was also developed to measure the success of the service. It was decided that URLs custom to 3sixfive would be used for the brand to easily measure the quality of the traffic we were sending to their website during conversations on social media.

 

The Results

3sixfive were overwhelmed with the success of the strategy. The tracking systems were vital to assessing success and made it easy to do so: transactions were recorded along with customer journeys after referring from social to the Holiday Cottages website. As well as a low bounce rate, we achieved the following:

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