Based in Bury St Edmunds and founded in 1799, Greene King is the UK's leading pub retailer and brewer. It encompasses many well-known brands including Farmhouse Inns, Hungry Horse and Chef & Brewer, and has over 3,000 pubs, restaurants and hotels across England, Wales and Scotland. Its best known beers are Greene King IPA and Abbot Ale, which are the country's third and fifth highest selling cask ales respectively.
"We’ve been working with 3sixfive for a number of years as a business across a number of aspects including community management, channel auditing and governance and content management. At the end of 2021 we asked 3sixfive to ‘help our guests fall in love with our brands by adopting a customer first approach to our community management.’ Challenging them to engage our customers with two-way dialogue, explore opportunities to engage guests proactively and reactively and to increase our positive sentiment across our brand channels; shaping customer sentiment by turning negative experiences into positive conversations. The results a year on have been outstanding with recent data showing that through the work 3sixfive have led, we’ve seen a significant growth in positive interactions by 75%. I would highly recommend working with Laura and the team at 3sixfive, our relationship has gone from strength to strength and they are trusted to communicate on behalf of our brands."