How quickly does your business reply to its incoming messages across social media? Based on data from Sprout Social, 40% of consumers expect brands to respond within the first hour of reaching out, while 79% expect a response in the first 24 hours.

The content your business shares on social media plays a fundamental role in shaping its digital image. Your posts have the power to encourage engagement, introduce new fans, boost sales and build your reputation - both online and offline.

Social media isn’t a one way street. Over time, interaction and engagement have become increasingly important, with brands realising the need for online community growth and maintenance. Your pages should be viewed as open forums that welcome communication.

Curating a personal brand for yourself on LinkedIn can attract opportunities and lead to powerful connections that may ultimately result in collaborations or sales from relevant clients and customers in your industry.

As the social media sphere continues to impact our online behaviours, expectations surrounding customer service are subsequently facing changes too. Consumers are no longer satisfied with busy phone lines or waiting days for email responses.