The posts your brand chooses to put out into the digital world can influence your audience, entice new fans, boost your reputation and spark conversations, providing consistent opportunities for interaction.

More and more businesses are beginning to recognise the importance of Community Management and how it can prove beneficial. But one aspect often presents an obstacle in the process: how to measure its success.

We’re taking a look at some updates from Instagram, Facebook, Twitter and LinkedIn to see what they’ve added throughout April and what steps are being taken to improve user experiences across their websites and apps.

Back at the start of 2020, nobody could predict what lay just around the corner: a global pandemic that would impact every aspect of our lives and lead to permanent changes in the way we work, travel, shop and communicate.

For modern day marketers and consumers, it’s almost impossible to imagine a world without the Internet - and by extension, social media. Since its humble beginnings in the 90s, many social networking sites have come and gone.