Back at the start of 2020, nobody could predict what lay just around the corner: a global pandemic that would impact every aspect of our lives and lead to permanent changes in the way we work, travel, shop and communicate.

We’re taking a look at some updates from Instagram, Facebook, Twitter and LinkedIn to see what they’ve added throughout April and what steps are being taken to improve user experiences across their websites and apps.

More and more businesses are beginning to recognise the importance of Community Management and how it can prove beneficial. But one aspect often presents an obstacle in the process: how to measure its success.

The posts your brand chooses to put out into the digital world can influence your audience, entice new fans, boost your reputation and spark conversations, providing consistent opportunities for interaction.

As the social media sphere continues to impact our online behaviours, expectations surrounding customer service are subsequently facing changes too. Consumers are no longer satisfied with busy phone lines or waiting days for email responses.

Curating a personal brand for yourself on LinkedIn can attract opportunities and lead to powerful connections that may ultimately result in collaborations or sales from relevant clients and customers in your industry.

Social media isn’t a one way street. Over time, interaction and engagement have become increasingly important, with brands realising the need for online community growth and maintenance. Your pages should be viewed as open forums that welcome communication.

The content your business shares on social media plays a fundamental role in shaping its digital image. Your posts have the power to encourage engagement, introduce new fans, boost sales and build your reputation - both online and offline.

How quickly does your business reply to its incoming messages across social media? Based on data from Sprout Social, 40% of consumers expect brands to respond within the first hour of reaching out, while 79% expect a response in the first 24 hours.