More and more businesses are beginning to recognise the importance of Community Management and how it can prove beneficial. But one aspect often presents an obstacle in the process: how to measure its success.

The posts your brand chooses to put out into the digital world can influence your audience, entice new fans, boost your reputation and spark conversations, providing consistent opportunities for interaction.

As the social media sphere continues to impact our online behaviours, expectations surrounding customer service are subsequently facing changes too. Consumers are no longer satisfied with busy phone lines or waiting days for email responses.

Curating a personal brand for yourself on LinkedIn can attract opportunities and lead to powerful connections that may ultimately result in collaborations or sales from relevant clients and customers in your industry.

Social media isn’t a one way street. Over time, interaction and engagement have become increasingly important, with brands realising the need for online community growth and maintenance. Your pages should be viewed as open forums that welcome communication.

The content your business shares on social media plays a fundamental role in shaping its digital image. Your posts have the power to encourage engagement, introduce new fans, boost sales and build your reputation - both online and offline.

How quickly does your business reply to its incoming messages across social media? Based on data from Sprout Social, 40% of consumers expect brands to respond within the first hour of reaching out, while 79% expect a response in the first 24 hours.

When we speak to businesses about social media, they’re often unaware of three major factors: what Community Management is, why it’s an essential part of their brand’s digital presence, and that it can be outsourced to an external team or agency.

Originating on Twitter in 2007 as a way of grouping and filtering content, hashtags have become an overwhelmingly popular feature across all major social media platforms today. Used correctly, these keyword phrases can help categorise your brand's posts.