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Blog

May 20, 2021

De-bunking Facebook for Business Myths

Facebook’s Business Suite provides a powerful and all-encompassing platform for advertising, enabling both small businesses and nationwide brands to promote themselves and run effective marketing campaigns on the world’s most popular social media site.
May 11, 2021

The History of Social Media Marketing

For modern day marketers and consumers, it’s almost impossible to imagine a world without the Internet - and by extension, social media. Since its humble beginnings in the 90s, many social networking sites have come and gone.
May 6, 2021

How Coronavirus Has Changed the Way We Use Social Media

Back at the start of 2020, nobody could predict what lay just around the corner: a global pandemic that would impact every aspect of our lives and lead to permanent changes in the way we work, travel, shop and communicate.
April 29, 2021

April Social Media Platform Updates

We’re taking a look at some updates from Instagram, Facebook, Twitter and LinkedIn to see what they’ve added throughout April and what steps are being taken to improve user experiences across their websites and apps.
April 22, 2021

How to Measure Community Management Success

More and more businesses are beginning to recognise the importance of Community Management and how it can prove beneficial. But one aspect often presents an obstacle in the process: how to measure its success.
April 15, 2021

Social Media Content Ideas to Increase Engagement

The posts your brand chooses to put out into the digital world can influence your audience, entice new fans, boost your reputation and spark conversations, providing consistent opportunities for interaction.
April 1, 2021

Why Posting on LinkedIn Helps Your Personal Brand

Curating a personal brand for yourself on LinkedIn can attract opportunities and lead to powerful connections that may ultimately result in collaborations or sales from relevant clients and customers in your industry.
March 18, 2021

The Importance of Engaging to Form an Online Community

Social media isn’t a one way street. Over time, interaction and engagement have become increasingly important, with brands realising the need for online community growth and maintenance. Your pages should be viewed as open forums that welcome communication.