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Originating on Twitter in 2007 as a way of grouping and filtering content, hashtags have become an overwhelmingly popular feature across all major social media platforms today. Used correctly, these keyword phrases can help categorise your brand's posts.

Encouraging, collecting and monitoring online reviews has become a fundamental part of digital marketing for brands and businesses, with a remarkable 93% of consumers choosing to read other buyers’ opinions before purchasing a product or using a service.

Whether you think Valentine's Day is cute, classy or corny, one thing's for sure - as soon as February arrives, branded content surrounding the most romantic day of the year begins to fill our social media feeds.

The COVID-19 pandemic, along with the international lockdowns enforced as a result of its prevalence, has unquestionably changed the way both brands and consumers engage with social media - and there’s a lot that can be learnt from these changes.